Step in the Sauce

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I have been a consultant in print and digital advertising for nearly 15 years. At one point, I was a manager of an inside sales team at an advertising agency for a little over three years. As a manager, I spent much of my time monitoring sales calls in progress. One day, I was monitoring a call made by Monique, one of our more engaging reps. Few reps could paint word pictures with imagery like “Mo” could.  She conducted the appropriate needs analysis for the customer, delivered her recommendation, and in her closing, she implored the customer to move into the digital space with these enthusiastic words, “It’s time for you to step in the sauce!!” She cracked me up. But it worked, and so did the customer’s foray into digital advertising.

What about you? Isn’t it time for you to “step in the sauce”?  I am amazed at the number of businesses that still do not have websites and are missing out on this powerful tool. I can’t put it any better than Liz Barone did, in her article entitled “5 Benefits of Having a Website for Your Small Business”, a portion of which states the following:

“A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a decision and create compelling calls to action. Sure, you can keep placing ads in the Yellow Pages and hope that word-of-mouth generates on its own…or you can build something that inspires it to happen. Your website is your home turf where people can go to seek out trusted information about your company and engage with you on a more personal level. Use it to build confidence in your brand and to give customers important buying information (and incentives).”

Is your website outdated? Nothing more than a fixed or static display ad online? Does it engage the potential customer with interactive tools or e-commerce? If you need to polish up your website, or if you have an attractive website but it “isn’t showing up anywhere online”, or if you don’t have a website yet, give us a call at High Road Digital. We will help you “step in the sauce!”

For the complete article by Liz Barone, click on the link below:

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